Every B2B company needs to generate leads (unless you’re selling AI chips). And in our damp economic climate leads must be generated cost-efficiently. Smart marketers know the ROI of each of their marketing channels and allocate their budget accordingly. We at...
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Advice and tools for increasing sales and marketing productivity.
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Lead Generation Is Not Enough: How To Evolve To Revenue Marketing
I was head of marketing for a rapidly growing company. We were growing our leads (free software trials) by double digits every...
How AutoLeadStar Streamlined Lead Nurturing With Outfunnel
It's every marketer's dream to deliver the right message to the right lead at the right time. Yet rather few companies seem to...
How SMBs Can Overcome Sales and Marketing Alignment Challenges
Last updated: March 31, 2022 While it might seem obvious that sales and marketing should be on the same page, for a lot of SMBs...
Sales and Marketing Alignment Still a Struggle for Nearly Half of SMBs
Revenue Marketing Report 2021 sheds light on the state of sales and marketing alignment in SMBs and examines the strategies that...
Cold Emailing: You Can Love It Or Hate It, But Here’s How To Make It Work
Last updated: February 10, 2022 To say that I haven’t been the biggest fan of cold emailing would be an understatement. Like...
Revenue Marketing Clinic #1: Full Checkup of a B2B Platform’s Marketing Automation
Last updated: April 22, 2021 In the Revenue Marketing Clinic series we take a look at the marketing strategies of B2B companies....
We’ve raised €1,1M pre-seed to offer revenue marketing automation to SMBs
So we've raised a €1,1M pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a...
7 Best HubSpot Integrations to Power Up Your Sales & Marketing [2022 Updated]
Last updated: February 23, 2022 HubSpot offers a full platform of marketing, sales, customer service, and CRM software, so it...
It’s here: our HubSpot CRM integration is live
Today we’re glad to officially announce our HubSpot CRM integration. It's been fully vetted by our private beta users, and now...
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