Advice and tools for increasing sales and marketing productivity.
Every B2B company needs to generate leads (unless you’re selling AI chips). And in our damp economic climate leads must be generated cost-efficiently. Smart marketers know the ROI of each of their marketing channels and allocate their budget accordingly. We at...
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Last updated: March 28, 2022 In 1978, Gary Thuerk sent out 397 emails on the ARPAnet, inviting users to a product demonstration...
Last updated: April 19, 2021 The marketing landscape keeps changing rapidly and there's so much content about marketing...
Last updated: March 8, 2022 Sales and marketing integration is obviously a good thing. According to a recent study, revenue...
Last updated: June 18, 2021 When you've worked in marketing for 21 years, been responsible for lead generation and new revenue...
Last updated: March 22, 2022 Marketing automation does not have to break the bank. It doesn't for us. Here's a quick overview of...
Last updated: March 28, 2022 In my work as a marketer, I’ve always preferred to solve things quickly. When there’s a goal or a...
Last updated: March 28th, 2025 Before starting Outfunnel, I worked at a well-known CRM vendor. Our customers loved the product...
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